Pinn
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Our story

Ghana's road safety problem is a data problem.

The information exists — in the heads of every driver on these roads. We make it possible to act on it.

The problem

Over 2,300 people die on Ghana's roads every year.

The road from Accra to Kumasi has potholes that drivers have been avoiding for years. Flood-prone sections that close every rainy season without warning. Stretches where accidents happen in clusters because of a hidden bend or a failed road sign.

None of it is centrally collected. GHA, DVLA, and district assemblies don't get real-time reports. Fleet operators plan routes on experience and word of mouth. The people who know the roads best have no way to make that knowledge official.

Our approach
Start with the citizen

Open the app or WhatsApp us. Photo, pin, or voice note. Under a minute.

Let the community verify

One report is a tip. Five reports from different people is a fact. When reports conflict, we hold back until we know more.

Close the loop with authorities

Every verified hazard goes to the right authority — GHA, DVLA, or district assembly. A paper trail that didn't exist before.

Build data that compounds

Over time, the dataset becomes a record of Ghana's road conditions — what's broken, how long it stayed broken, what got fixed. That history is valuable to anyone who moves goods or people.

“The goal is not a better map. The goal is a country where a pothole gets reported, gets escalated, and gets fixed.”

Pinn founding team

Where we are going

A living record of every road in Ghana.

Phase one
Build the network

Get citizens reporting. Grow through universities, churches, schools, and transport unions. The data is useless until there is enough of it.

Phase two
Close the loop

Every report triggers an official notification to the right authority. When it gets fixed, we update the map. Citizens see impact.

Phase three
Open the data

Fleet operators, insurers, urban planners — the data becomes available to anyone who needs it. The more people report, the better it gets.

Who's building it

The team

EO
Ernest Obimpeh
Founder & CTO
RB
Rashid Babawale
Co-Founder & CPO
DK
Didi Keke
Advisor
Technical Lead, MTN Nigeria
LinkedIn ↗

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